Advertizing with Warning Sign Theme – Bad?

How many ads do you encounter in a day and how many of them do you ignore? What do you think?

Warning Sign Theme Misuse in Ad

Warning Sign Theme Misuse in Ad

I saw this advertisement on a web page and although it does not really attract me by content, it did attract my attention due to design. Quite witty huh? Well, what I am concerned about is that it is using a Warning sign theme. Ads like this do grab any user’s attention suddenly as one would be used to pay attention to such signs. But, if this is a trend, we should stop it as it is a bad one, because ponded by so many advertisements everyday everywhere, ‘human senses’ have probably started ignoring many of them. In this scenario, the theme used here is something that DOES require attention, so I think this is an abuse of the theme. Ultimately, you are teaching users’ brains to ignore important warnings! this could be dangerous.